About Us

LEE-LO was born from a desire to see the Pacific Islands reflected in the world of high-end, modern swimwear. LEE-LO is the first Samoan-founded swimwear brand in Southern California. Created by Celine Lee-Lo, the brand is a tribute to the beauty of the islands, designed to bring a fresh, cultural edge to modern swimwear.

Island Girls Do It Best.

This isn’t just a motto—it’s our mission. We believe that Pacific Island culture brings a fresh, meaningful perspective to the swim industry. LEE-LO is designed to empower young women and inspire a level of confidence that can only come from feeling truly represented.

For Us, By Us—And For You.

While our heart is "For Us, Made By Us," the LEE-LO family is open to everyone. You don't have to be Pacific Islander to wear our brand. Whether you’re from the islands or just love the spirit of them, we want you to wear it, have fun, and embrace the culture with us